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Pros and Cons of Printing Dark Shirts So, you’ve decided to add a direct to garment printer to your existing apparel decoration business or even to start a business based on direct to garment printing.  One of the first things to consider is the marketplace you will be selling to – simple example – are you selling to motorcycle clubs that require Harley Davidson style shirts?  If so, no doubt you will be printing a lot of black shirts – white ink is a necessity.  Unfortunately, not all situations are that cut and dried. When you are considering whether your garment printer should have the ability to print on dark garments you should know and weigh the pros and cons.  Why is this so important?  Some printers, like the Brother GT 541 Digital Garment Printer, the Mimaki garment printer and the Sawgrass Direct Advantage printer do not offer a white ink solution at this time.  Other printers, like the DTG line of t-shirt printing machines, the Fast T-Jet machines by US Screen Printing and the Flexi-Jet garment ink jet printer offer white ink either as standard or an option.  By determining whether white ink is necessary for your business up front, you can quickly narrow your choices and save time researching printers that do not fit your needs.  Surveys of t-shirt blank distributors confirm that a full 70% of the t-shirts they sell for decoration are NOT white. What exactly are the pros and cons of using digital t-shirt printers with white ink?  Let’s look at the cons first: printing with white ink costs more o       true – you will generally spend as little as 20-25 cents to print a white shirt and $2 or more to print the same image on a dark shirt o       just as in any other type t-shirt printing or decoration – the more it costs to produce, the more you need to charge o       false – for short run jobs, the added ink costs far outweigh the costs of  separations, films, screens, and setup associated with traditional screen printing printing with white ink is not as fast as printing a light shirt o       true – when compared to printing the same image on a light colored garment with no white ink, when you have to print 2 layers as opposed to one it stands to reason that it will take longer o       false – when compared with the time associated with traditional screen printing setup – short run orders done with a digital t-shirt printer can seem amazingly fast printing with white ink is more difficult than printing white shirts o       true – as above, when compared to printing on light garments without white ink, dark garments are more difficult, that being said, the perception of difficulty is more based on the ease of not using white in than on the difficulty of using white ink o       false – as in all methods of garment decoration, once you have learned how to properly do something, it becomes a matter of consistent repetition printing with white ink requires more maintenance o       true – as the white ink used in all digital garment printers has different properties than the color inks, you will need to do a bit more maintenance than you will on a machine without white ink. o       the difference in required/recommended maintenance between a machine with white ink and one without is literally only a few minutes a day – a small price to pay for potentially increasing your customer base by a factor of 3 to 4 Now, let’s look at the pro’s of printing with white ink with your digital textile press By offering white ink printing on your dtg printer – you are equipped to handle all colors of garments your customer will request o       true - literally 70% of the imprinted t-shirts sold every year are not white and may require at least some white ink o       you can always try to “sell” your customer on using a lighter color garment that does not require white ink – the problem with this is that you risk upsetting your client o       this is really THE reason for buying a machine with white ink – if you are not willing to give up potentially 70% of the business that is out there and don’t want to send your customers “somewhere else” to get their dark garments printed, you need white ink. When it comes down to it, if you feel that you can keep your digital garment printer busy full time just printing light colored garments – then the decision should be easy.  If, on the other hand, you are like the majority of direct to garment printer owners, you will find that there are times when the light shirt business is not booming – then printing with white ink can be a saving grace.  Even if you do not want to print with white ink immediately, it is a good idea to buy a direct to garment printer that will allow you to print with white when you are ready.  The DTG line of digital t-shirt printers can be configured to print with or without white ink and changed at any point to fit your needs.    

  Here’s the scoop!         Everyone in this industry finds themselves taking on more and more things than ever before.  Little league baseball, soccer, cheerleading, Relay for Life, Cancer walks, Boy Scouts, Girl Scouts, the list goes on and on.  Every one of these demands some sort of customized garments – no matter how large or small.  With traditional screen printing, the customer has always had to make a decision between number of colors and pricing.  Screen printers generally charge so much per color for setup and again for printing as well as a sliding scale based on the number of shirts ordered.  The long and short of it is, the more colors and the less shirts needed, the more dearly one can expect to pay.  Enter digital t shirt printing with a direct to garment printer.      With a direct to garment printer, number of colors is no longer an issue.  The artist is free to design without constraints and not have to worry about limited colors.  It will also open up the range of shirt sizes that can be printed without additional charges for setup.  This means you can offer your customers shirts that have art proportioned to the size of the shirt for no extra fee.      Another benefit of a direct to garment printer is that there is no need for an experienced employee who knows how to color separate, burn and reclaim screens as well as register colors.  Anyone who can consistently operate a graphics program and regular desktop printer can be trained to operate a digital t shirt printer.

Keep your DTG Kiosk running smoothly by making daily nozzle checks a routine. Catching potential clogs early is key to preventing damage to the print head. Don't wait for issues to surface in your prints; regular checks ensure consistent performance for your direct-to-substrate printer. Stay proactive and maintain top-notch results